Capital Hair & Beauty
A TRUSTED PARTNER FOR PROFESSIONALS
Client /
Capital
Client Type /
Retail, Hair & Beauty
Type of Work /
Creative, POS, Campaign, Packaging
For over 65 years Capital have built a reputation as a trusted supplier to hair and beauty professionals. Not only are they expected to stock their customer's favourite products at a competitive price but they must keep them updated and informed with the trends, latest news and innovations. Therefore their visual presence and brand communication should be reflective of this and represent them as a trusted brand.
Supporting an in-house team we work alongside Capital’s Commercial and Marketing department's, helping them to deliver stand-out campaigns, brand launches and packaging development.
​
When working on the campaign creative our concepts need the strength and flexibility to work across multiple platforms, both on and offline. A solution that can be adapted to sit on the front cover of a flyer and also work across the website and their social media.
​
Capital stock and sell a huge range of their own professional products. We work with them on product launches – from initial creative through to the roll-out of all SKU’s. Impact and stand-out in a busy market is vital and then a consistent and detailed approach to the final artwork across a range of SKU’s is essential to reflect quality of a professional offering.
