SUPPORTING
SMALL BUSINESSES
WITH BRANDING
ESSENTIALS
RESULTS: INCREASED BRAND AWARENESS /
PROFESSIONAL & CONSISTENT IDENTITY /
INCREASED SALES
Ref - Global Travel
Mini Brand Guidelines, Stationery and Digital Screen Applications
COMPLETE BRAND SUPPORT SERVICE
WE LOVE BRANDS, LOVE YOUR BRAND
Our experience with both big and small brands, means we are perfectly placed to advise you on all parts of the branding process. Whether you’re a start-up, a business looking to scale-up or more established and looking for a fresh approach we can support you through your journey, from start to finish. Your company branding is one of the most important things about your business. It will be the first thing people notice, so you want to make a good impression.
We’ve learnt what businesses need and how best to support them, to help make this process seamless and affordable we’ve pulled together relevant branding packages.
There is much to love about these projects and working alongside brands with passion and drive, helping bring them to life, is what we enjoy. Get in touch, we’re excited to hear what you have planned!
Ref - The Gorgeous Kitchen
Concept (big idea to market) Brand Evolution, Colour Palette, Font Specifications, Mini Brand Guidelines, Imagery Style Guidance, Brand Application, Social Media Guidance and Templates
PROCESS
A kick off meeting to understand your business and needs. We help you identify the right way to present your brand to maximise awareness and engagement. Starting with a clear brand essence, we help you articulate your proposition in order for you to have a consistent message across all channels and touch points.
We pull together a visual representation of the direction your brand could take from a design perspective, presented in the form of moodboards. We agree on the direction before any creative concepts are started.
We explore a range of creative concepts in the form of logo, colour palette and fonts.The company branding is not simply a logo, but it is the whole corporate identity. This first stage of design will give you a real feel for the overall direction and will be reflective of the brand essence.
Based on the feedback we receive on the initial creatives a definitive look and feel will be developed. This is a collaborative approach and we make sure we you have plenty of involvement before the design is signed-off.
Once we have a finalised route a mini-brand guidelines document is produced, this pulls it all together and provides direction for use across various media and deliverables to ensure consistency and ease of roll-out.
Your branding is applied to all the agreed requirements across the various print and digital formats. You’ll have everything you need to launch your new or refreshed brand with confidence!
OUR PROCESS ALWAYS STARTS WITH THE THINKING AND ENSURING THERE’S A STRONG IDEA AND STORY THAT CAN BE REFLECTED CONSISTENTLY ACROSS ALL MARKETING MATERIAL.
Ref - Coppa Club
Brand Evolution, Family of brands, Colour Palette, Font Specifications, Illustration / Graphic Styling, Brand Application - Marketing material, Email Newsletter Templates
PACKAGES
BRAND ESSENTIALS:
from £2,700
For a consistent and professional brand that gets you started, the Essential Package could be for you. It includes basic identity development, full creative logo design and essential collateral.
BRAND ESSENCE / VISION STATEMENT, LOGO DESIGN, COLOUR PALETTE, FONT SPECIFICATIONS, MINI-BRAND GUIDELINES, EMAIL SIGNATURE DESIGN
BRAND MARKETING:
from £4,250
All the key brand development support plus a professional and functional mobile-friendly website to launch. This branding package covers online and offline marketing platforms. A bespoke website that is built using WIX so that you have the control to make any edits yourself once it’s built. This allows for a maximum of 5 x pages and also covers you for a year’s hosting.
BRAND ESSENCE / VISION STATEMENT, LOGO DESIGN, COLOUR PALETTE, FONT SPECIFICATIONS, MINI-BRAND GUIDELINES, EMAIL SIGNATURE DESIGN, IMAGERY STYLE GUIDANCE, BRAND APPLICATION, WEBSITE
THE WORKS:
from £5,500
Everything the marketing package covers plus support on social media styling and top-line planning for the year, with templates to get you going. We’ve added in a couple of stationery items such as business cards and letterheads but if you wanted to switch these for something like a flyer or presentation template… then that can be arranged!
BRAND ESSENCE / VISION STATEMENT, LOGO DESIGN, COLOUR PALETTE, FONT SPECIFICATIONS, MINI-BRAND GUIDELINES, EMAIL SIGNATURE DESIGN, IMAGERY STYLE GUIDANCE, BRAND APPLICATION, WEBSITE, STATIONERY, SOCIAL MEDIA GUIDANCE AND TEMPLATES